Bailey Lauerman Wins GE Transportation

CHICAGO Bailey Lauerman has won GE Transportation Systems’ account following a review involving several undisclosed New York shops.

The Lincoln, Neb., agency will be in charge of marketing GE’s new Evolution Series Locomotive, a company representative said.

With sales in excess of $2 billion, the Erie, Pa., division of General Electric provides freight and passenger locomotives and motorized drive systems for mining trucks and drills.

Bailey also was named lead agency for the Greater Omaha Convention & Visitors Bureau. The shop will provide advertising, media buying and public relations to help recruit convention business and increase tourism to the metropolitan Omaha area.

Billings on both pieces of business were not disclosed.