How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Cuddly pooches, fuzzy photography, moody piano and poignant emotional appeals define TBWA\Chiat\Day’s effort for Pedigree’s dog adoption drive. “Help us help dogs” is the tagline. It’s a worthy cause, and the ads are certainly well crafted and evocative — but somehow, this campaign leaves me unmoved. I’m sorry “Bailey’s family got a new apartment, but they don’t take dogs.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in