Bahamas Gears Up for Review

BOSTON — The Bahamas Ministry of Tourism is gearing up for a review, and has already begun querying shops about their interest in participating, said tourism director general Vincent Vanderpool-Wallace.

The client spent nearly $15 million in 2001 and about $10 million on ads through the first half of 2002, according to CMR.

Interpublic Group’s Bozell in New York is lead agency and handles consumer-focused ads for the Ministry; independent Irma S. Mann, Strategic Marketing of Boston works on trade initiatives. Both are invited to participate, Vanderpool-Wallace said.

Bahamas tourism officials have also contacted several other shops with tourism in the Northeast and Southeast to gauge their interest in participating, sources said. Vanderpool-Wallace declined to identify other shops that might be invited to pitch.