Bahamas Begins Review for Tourism Account

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The Ba-hamas Ministry of Tourism is looking for agencies to help it better target Southeast U.S. markets such as Florida in order to overcome a 10 percent drop in visitors as it launches a review for its $10-15 million account, sources said.

The client this week expects to issue requests for proposals to eight agencies, including roster shops Bozell, New York, which works on consumer ads, and Irma S. Mann, Strategic Marketing, Boston, which does trade work, said Vincent Vanderpool-Wallace, director general of the ministry who is conducting the review.

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