Bahamas, Barbados Prep Pushes

The Bahamas and Barbados are preparing new campaigns to lure affluent Americans.

The former will focus on its people and culture in ads, though a decision has still not been made between review finalists Martin/Williams and Mullen.

Barbados recently chose ISM, Boston, as its ad agency.

The Bahamas spends $10-15 million annually on ads, about $3-5 million more than Barbados.