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BOSTON Havas’ Arnold said it has added the Bahamas Ministry of Tourism & Advertising following a review.
The business will be handled in Arnold’s McLean, Va., office. Sibling shops MPG and Media Contacts will handle the media planning and buying portions of the account, with a new integrated push set to break next year.
Publicis Groupe’s Fallon in Minneapolis had previously handled the Bahamas assignment. The client spent nearly $15 million on ads through the first eight months of 2007 after spending slightly more than $10 million all of last year, per TNS Media Intelligence.
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