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Plaza Hotels & Resorts last week chose The Zimmerman Agency in Tallahassee, Fla., to handle the relaunch of its Atlantic & Grand Bahama Beach & Golf Resort, which will be renamed The Lucayan.
Although the budget was estimated at $2 million [Adweek, Feb. 23], sources familiar with the client put it closer to $3 million.
The Zimmerman Agency (TZA) bested Florida shops Ryder & Schild in Miami and Yesawich, Pepperdine & Brown in Orlando.

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