Bagel Campaign Gets Momentum

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A $10 million campaign for Lender’s Bagels is expected this fall from Momentum, which was assigned the Aurora Foods account this spring following a review.
The St. Louis shop’s campaign will position Lender’s as “The bagel expert,” said Donald Hayes, vice president and general manager for the brand.
Aurora Foods, based in Columbus, Ohio, purchased the fresh and frozen Lender’s bagel line from the Kellogg Co.

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