Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There are six distinct types of bad account reviews, all of them aggravating and expensive for clients and agencies.
—The Cattle Call
It pains us to see questionnaires go out to 40 or more agencies. It suggests someone doesn’t know what they’re doing or, worse, is padding the assignment. When you consider conflicts, requirements and culture, there aren’t 40 agencies right for any client. One of the reasons a client hires a consultant is to ensure that he only talks to realistic contenders.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in