Bad news bears

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



The publicity surrounding Coca-Cola’s embrace of CAA’s current wave of TV ads, combined with the stern message of sacrifice coming from President Clinton, resulted in the stock of the Interpublic Group of Cos. getting hammered on Wall Street for much of last week. A Friday rebound left IPG at 28.375, but only after the normally strong stock had lost almost 20% of its value between Feb. 9, the day before Coke’s debut of CAA ads, when it traded at almost $35 per share, and Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in