BACKING ANDY'S BUDDIES

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Martin Agency believes it is uniquely qualified to handle a pro bono campaign for Andrew’s Buddies, a nonprofit organization trying to find a cure for spinal muscular atrophy (SMA). The disease is the No. 1 inherited cause of death among children less than 2 years of age.
The agency’s president of public relations, Joe Slay, launched the group in 1991. His son Andrew, 13, still battles SMA. The copywriter on the campaign, Joe Nagy, survived a severe brain tumor two years ago.
The media department at the Richmond, Va.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in