BACK IN PICTURES By Kathy Tyre

Call it a Hollywood comeback story. Reorganized Orion Pictures signed J. Walter Thompson/West, L.A., last week to handle its estimated $30-million media buying account, putting Orion

It is likely that Orion became interested in JWT through Denise Quon, Orion vp/media services, who joined the company from JWT/L.A. earlier this year. Beyond that connection, JWT had to prove its movie smarts against two other, experienced movie marketers. Former MGM agency WRG has a well-established movie team, and Backer has handled TriStar in Canada and CBS in the U.S.
Until 1990, JWT handled Twentieth Century Fox, which moved its business from the agency to cut costs.