Back Market Hires OMD's Luke Forshaw as First UK Marketing Chief

He will work with the refurbished electronics seller's international team to build awareness

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Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

The company, which recycles old technology and sells it on, currently employs more than 700 people internationally to serve its mission to reduce mass production and electronic waste.

In January, Back Market completed a Series E round of funding that saw its value jump to $5.7 billion, with more than 8 million customers having used the marketplace at that time, according to TechCrunch.

Forshaw has already begun in the new role.



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