Back to His Roots

Bartle Bogle Hegarty media director Matthew George is returning to his unbundled roots. The veteran media executive will join Interpublic Group’s global media arm, Initiative Media North America, as evp and group director for new business, a new position, at the end of this month.

George, 40, will be reunited with Jim Bell, managing director of Initiative’s East Coast region and a former colleague from MediaCom, Grey Global Group’s media arm. George spent 17 years at Grey Global Group, both before and after the agency unbundled its media operations in the mid-1990s, forming MediaCom; he most recently was a vp and account director on Reebok.