Back to Basics: Subaru Restructures, Searches for New Marketing Chief

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NEW YORK – In an attempt to live up to its two-year-old ad theme, ‘What to Drive,’ Subaru of America announced a restructuring last week that includes a search for a marketing pro that can right Subaru’s listing image.
George Muller, who had been an executive vp, is assuming the position of president, replacing executive vp Chuck Worrell, who is retiring, as the senior American executive.

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