A Back-to-Basics Breakup Plan for Cordiant

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Nigel Stapleton has done it before, and he’ll do it again. As chairman of Uniq plc, he sold the struggling food company’s dairy brand to concentrate on its core convenience foods. At publishing giant Reed Elsevier, he sold its paper and packaging business to concentrate on its consumer publications.

And even before he officially joins Cordiant Communications Group March 1 as the replacement for chairman Charlie Scott, Stapleton is teaming with CEO David Hearn, who suceeded Michael Bungey in January, to offload what the company considers noncore assets.

“[Stapleton] sold brands and focused on the strengths of the company,”...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in