A Back-to-Basics Breakup Plan for Cordiant

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Nigel Stapleton has done it before, and he’ll do it again. As chairman of Uniq plc, he sold the struggling food company’s dairy brand to concentrate on its core convenience foods. At publishing giant Reed Elsevier, he sold its paper and packaging business to concentrate on its consumer publications.

And even before he officially joins Cordiant Communications Group March 1 as the replacement for chairman Charlie Scott, Stapleton is teaming with CEO David Hearn, who suceeded Michael Bungey in January, to offload what the company considers noncore assets.

“[Stapleton] sold brands and focused on the strengths of the company,”...



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