Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bacardi plans to strengthen its category-leading position with its first brand-wide holiday-focused campaign in more than a decade. The push comes as the upscale rum category continues to gain popularity among consumers.
The effort will be led by TV and print, via Young & Rubicam, New York. TV breaks on cable networks around Thanksgiving and will run for eight weeks. Print will also launch next month. Support includes outdoor, Internet and on-premise promotions, the latter via Moosylvania, St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in