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NEW YORK From Jell-O to the juice aisle, “superfruits” have been all the rage for the past couple years. Now, liquor brands are increasingly getting into the act with the launch of Bacardi’s Dragon Berry flavored rum this month.
Superfruits, like acai and pomegranate, are known for their high antioxidant levels and nutrients. Bacardi is the first to add dragon fruit to a spirit. Others like Van Gogh Vodka have added pomegranate.
Bacardi’s new spirit is meant to target the general market as well as multicultural male consumers.
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