Bacardi Gig for davidandgoliath

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As part of an effort to expand its presence on TV, Bacardi USA has tapped david andgoliath for a creative branding project after a review that included a number of much larger shops, sources said.

The $15-20 million assignment will involve TV spots breaking early next year for the client’s flagship line of rums, sources said. The review included New York agencies McCann-Erickson and Ogilvy & Mather, BBDO in Chicago and Momentum in St. Louis, which has handled Bacardi work in the past, sources said.

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