Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology

The brand and agency Red&Co. hopes to challenge what it means to be a perfect parent

It’s no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one’s surrounding communities. Simply put: it’s easy to get caught up in a sense of needing to live up to the idea of “parental perfection.”