Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology

The brand and agency Red&Co. hopes to challenge what it means to be a perfect parent

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It’s no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one’s surrounding communities. Simply put: it’s easy to get caught up in a sense of needing to live up to the idea of “parental perfection.”

Family product companies are often guilty of this as well by using sanitized images of parental life.



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