Baby Talk: March of Dimes Rebrands

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK The March of Dimes is stepping out with a rebranding effort, geared at raising awareness of its public health programs for all expectant mothers.

The nonprofit, founded by President Franklin Roosevelt in 1938, has become a familiar household name reaching roughly 90 percent name recognition across America, according to internal research.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in