Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

There’s no football coach exhorting his team to victory or students preparing lab experiments in a new TV spot for Pennsylvania State University.

The 30-second spot, by goose in Philadelphia, takes a less familiar approach to inform prospective students and their parents about the school’s programs. The ad, which broke late last month, shows babies as copy describing their potential college majors appears beside them.

Popping up by one child, who is playing with blocks, is the word “Architect.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in