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By now it’s clear that no self-respecting ad competition can simply issue a run-of-the-mill call for entries. The unwritten rule demands that it be offbeat, biting, sarcastic and, of course, self-deprecating.
“It’s a plum assign ment, but it is a tough audience. They are a harsh, cynical group,” said Jon Gothold, co-president and executive creative director of DGWB, the Irvine, Calif., shop that created the call for entries for this year’s Orange County Ad competition.
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