Food & Beverage

Baby Nut Makes His First Appearance on Planters Packaging

The newborn Mr. Peanut was introduced during Planters' Super Bowl spot

a baby peanut holding a peanut in awe on a planters box — The Baby Nut packaging is available at select retailers across the country.Planters

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

First Baby Nut conquered the Super Bowl. Now he’s set to do the same at the supermarket.

For the first time, Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging.

On the packaging, a wide-eyed Baby Nut clutches a peanut with an awestruck look on his face. Beneath Baby Nut’s face, a tagline reads: “That’s one cute nut!”

Baby Nut’s only been with us for a few months, but it’s been an exciting time for the little legume.