Baby, Bath and Beyond at Huggies

DALLAS Kimberly-Clark is rolling out a new line of Huggies Bath and Body Products that will be accompanied by an ad campaign from Ogilvy & Mather, the company said.

Although a Kimberly-Clark spokeswoman declined to provide details on the advertising component of the launch, she said it would be a “comprehensive marketing campaign” that would include sampling, direct marketing and public relations.

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