Babes No More

Mom and dad bloggers are coming of age as their virtual communities prove to be powerful indeed. (Are you listening, marketers?)

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The question of whether virtual communities are real has been more than silenced of late by members, who have never met, rallying to each others’ aid.

Among the most recent examples are blogger Monica Bielanko and her family, who were swooped up by readers of her blog after their house burned to the ground. The clarion call, which raised tens of thousands of dollars, was sounded by blogger Katie Allison Granju, who’d had her own taste of the embrace of strangers about two years earlier, after the death of her teenage son.

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