Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl ... Pairings

The brand wants you to rethink your football Sunday snacks

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Nothing says Super Bowl Sunday like wings and beer, but after successfully branding Prosecco and Rosé in a can, Babe is already pretty good at disrupting a market and breaking the rules.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in