Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings

The brand wants you to rethink your football Sunday snacks

Pepper Teigen's cookbook is now available for preorder. Babe Wines

Nothing says Super Bowl Sunday like wings and beer, but after successfully branding Prosecco and Rosé in a can, Babe is already pretty good at disrupting a market and breaking the rules.

@emmyliederman Emmy is a freelance writer for Adweek covering breaking news and brand marketing.