Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl ... Pairings

The brand wants you to rethink your football Sunday snacks

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Nothing says Super Bowl Sunday like wings and beer, but after successfully branding Prosecco and Rosé in a can, Babe is already pretty good at disrupting a market and breaking the rules.

The brand, the official wine sponsor of the NFL, is partnering with Chrissy Teigen’s mom, Pepper, to make wine casual again in time for the Big Game. Her cookbook, The Pepper Thai Cookbook: Family Recipes from Everyone’s Favorite Thai Mom, features an original crispy chicken wings recipe and an exclusive Babe red. 




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