BA Returns to Advertising as It Takes to the Skies Once Again

The campaign is the first in two years for the airliner following the grounding of staff and fleet due to the pandemic


British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline’s fleet and staff were grounded due to the pandemic.

“You make us Fly” is BA’S first ad since it celebrated its centenary in 2019 and was produced by WPP’s dedicated Team Horizon unit, which features talents from across Ogilvy, Wavemaker and Hogarth. Airing from May 7 on Channel 4, the 60-second ad features BA staff who volunteered to appear as they proudly return to work.

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