B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle

Forum is opening in L.A. in November

As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores.

On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles.

Forum will showcase more than 25 different brands and use RFID technology so that companies can adjust fitting rooms to its aesthetic.

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