B2BWorks Partners With Northern Light

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NEW YORK–B2BWorks, a Chicago-based business-to-business online marketing and media services company, has partnered with search site Northern Light to provide keyword search marketing opportunities to the business-to-business (B2B) marketplace.

The deal enables B2BWorks to sell keyword-based marketing across the Northern Light search engine, which delivers results from the Web and Northern Light’s Special Collection service of more than 7,100 full-text publications typically unavailable to Web searchers.

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