A-B Taps Newcomer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Rodgers Townsend has been assigned creative duties for a new beer Anheuser-Busch has is testing, sources said. It’s the first A-B work for the four-year-old St. Louis shop, which was founded by two former executives with the brewery’s longtime agency D’Arcy Masius Benton & Bowles.
Adding luster to the assignment: Rodgers Townsend’s ideas for the brand beat out those submitted by lead A-B agency DDB Chicago, sources said.
Rodgers Townsend executives declined comment; an A-B spokes-man said he knew of no advertising for the brand, Killarney’s, which is being tested in Grand Rapids, Mich.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in