A-B Taps Goodby for Michelob

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Anheuser-Busch’s pen chant for tossing creative jump balls over its agencies has led to more work for Goodby, Silverstein & Partners, which snared a potentially lucrative assignment for Mich elob, sources said.

The San Fran cisco shop was one of several A-B roster agencies that pitched ideas for the $40 million brand late this summer.

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