A-B Spot Backs Use of 'Designated Driver'

CHICAGO Anheuser-Busch tonight breaks a spot backing the use of designated drivers under the theme “Make it standard,” the brewery said.

The spot, from Interpublic Group’s Momentum in St. Louis, shows close-ups of a sporty vehicle as a voiceover goes down a list of standard features—”All-well traction control, standard; anti-lock breaks, standard; dual front airbags, standard.”

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