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An ad featuring a Clydesdale colt with big dreams adds a touch of poignancy to the mostly humorous new TV spots for Budweiser and Bud Light from DDB Needham Chicago, previewed at last week’s Anheuser-Busch wholesalers meeting.
Needham’s work was enthusiastically received by the wholesalers and by A-B chairman August Busch III, according to sources. Busch’s glowing remarks, while made at a forum for cheerleading, were greatly welcomed at Needham, which last year was often frustrated in its efforts to get creative work approved by the St.
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