A-B Pitches Bud Light As Beer With ‘Drinkability’

Anheuser-Busch tries to disprove the theory that all light beers taste the same in a new $50 million campaign for Bud Light, accompanied by the tagline: “The difference is drinkability.”

TV spots, via Havas’ Euro RSCG, Chicago, will break during college football telecasts this weekend. Starting with today’s games, baseball stadium signage

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