A-B, Nascar's Petty Launch Designated-Driver Push

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Nascar driver Richard Petty and Anheuser-Busch are teaming up on a new Budweiser responsibility campaign aimed at reminding fans to use a designated driver, the company said.

“Racing is about winning, and we think it’s important to remind fans that everyone wins by choosing a designated driver,” said Petty. “We’re very excited to work with Anheuser-Busch to help make sure everyone gets home safely on race day and anytime their activities include alcohol.”

The campaign materials read, “Designated Drivers…Preferred by Kings Everywhere,” and include the text, “The King of the Road and the King of Beers remind you to choose a designated driver.

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