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ST. LOUIS – Anhueser-Busch last week launched a new campaign for its Bud Light brand that uses a 30-second spot and two follow-up 15-second spots in individual programs. In one humorous spot launched last week titled ‘Beach,’ a man lying on the beach invites a woman to have one of his Bud Lights. She accepts and begins covering him with sand. Two subsequent spots show him getting buried deeper and deeper until the last 15-second spot has him buried up to his neck yelling for help.
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