A-B Keeps Michelob GD Regional; Moves Account To Glennon & Co.

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ST. LOUIS – Despite healthy sales in its test markets, Anhesuer-Busch will keep its year-old Michelob Golden Draft relegated to a regional brand, and move the advertising from DDB Needham Chicago to Glennon & Cos., St. Louis.
Meanwhile, A-B vp/Budweiser brands August Busch IV wants to ‘push ahead’ on bringing out a cold-filtered product under the Budweiser name in an effort to boost Bud family volume, according to insiders.
‘August doesn’t believe the spending should go behind a national rollout of a new Michelob product,’ said one source close to the brewer.

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