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Anheuser-Busch InBev is contacting agencies about its North American business handled by Starcom, sources said. It's not clear if the brewing giant is about to launch a formal review.
A-B InBev's measured media spending in 2013 was $575.4 million, according to Kantar Media.
In late 2011, Starcom was selected to assist the company’s internal media planning and research, with responsibility across A-B InBev’s beer brands across national, local and digital media. Busch Media, the company’s long-time media lead, continues to handle media buying.
A rep at the Publicis Groupe media network declined comment as did execs at A-B InBev.
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