A-B Continues ‘True’ Film Campaign

CHICAGO Anheuser-Busch has created a second short film called Company Man that tracks the blunders of a guy at a corporate party.

The short continues in the same vein as the St. Louis brewer’s first film, Best Man, which showed a guy making a series of embarrassing remarks during a wedding reception as guests drink Budweiser. The brand is also featured in the new film and ends with the “True” campaign tagline for Budweiser commercials.

The first film created by DDB Chicago was shown on FX, Comedy Central and VH-1 in February. Portions of that film were edited down to TV ads. It was not immediately known what A-B’s intentions are with Company Man.

A-B and DDB executives could not be reached to comment on the new short.

The latest effort is being advertised on www.budweiser.com under the Budweiser True Films icon.