B COM3 Melds Mexican Media

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Starcom, MediaVest Merger Part of Company’s Long-Term Plan
CHICAGO–Last week’s merger of Starcom and MediaVest operations in Mexico represents another step in B COM3’s effort to create an umbrella media operation, officials said.
“We have pledged to each other that we are going to build the best media company we can,” said Michael Moore, chairman and chief executive officer of MediaVest Worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in