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TBWA Worldwide Executive Will Lead New-Business Efforts
BOSTON–Hill, Holliday, Connors, Cosmopulos has hired Ruth Ayres as executive vice president and chief marketing officer. She will lead new-business development at the Boston shop, a unit of the Interpublic Group of Cos.
Ayres for the past year has helmed global business development at TBWA Worldwide in New York as global marketing director. Ayres joins Hill, Holliday July 1 and will report to agency chief executive Jack Connors. She plans to split time between Boston and New York.
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