Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Ellen Rooney Martin
CHICAGO–N.W. Ayer & Partners here has won an assignment from Long John Silver’s to come up with concepts to revamp the fast-food chain’s future image, sources said.
The assignment follow’s Ayer’s win of DenAmerica’s Black-eyed Pea restaurant account (Adweek, April 14).
Ayer was chosen by Long John Silver’s after a review including two or three other agencies for the test concept project, confirmed Mark Sievers, executive vice president, chief administrative officer for the Lexington, Ky.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in