Axe Turned 30 Influencer Dudes Loose on Instagram Hoping to Get Young Men to Use Hair Products

'Instagroom' videos walk guys through hairstyling

In his video, Rudy Mancuso clowns around L.A. with his gravity-defying hairdo. FTP Edelman

It’s among the most enduring mysteries of dudedom: Though men can be extremely style-conscious—particularly about their sneakers, cars and gadgets—they do not, for the most part, put stuff in their hair.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.