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It’s among the most enduring mysteries of dudedom: Though men can be extremely style-conscious—particularly about their sneakers, cars and gadgets—they do not, for the most part, put stuff in their hair.
According to Euromonitor’s 2014 Personal Appearance Survey, fewer than a third of men use hairstyling products. Though the picture is slowly changing—the number of new beauty and personal care products specifically targeting men increased over 70 percent globally from 2012 to 2014—many guys remain reticent about using hair creams, pastes and gels.
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