Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH

Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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