Brand Marketing

Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl

Brand finds a bigger platform for its newly enlightened views

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By Tim Nudd

January 28, 2016

Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the Super Bowl.

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Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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