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Axe Is but a Dream
Axe is at it again, this time with a cinema and TV spot to introduce its newest deodorant fragrance, Axe Unlimited. Bartle Bogle Hegarty created a spot, directed by Nicolai Fuglsig of MJZ, showing a man wearing the fragrance who keeps picking up women playing fantasy parts in a casino: a mermaid, a woman on a horse in a revue and a croupier, among others. When he wakes up, he thinks it’s been a dream until he realizes the women are still with him.
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