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NEW YORK The Axa Equitable division of Axa Financial has selected three New York agencies to compete for its creative account. Estimated billings are $10-12 million.
The finalists are Publicis Groupe’s Publicis and two Omnicom Group shops, Merkley + Partners and Doremus, a client representative confirmed. Client executives are expected to brief the agencies next week, and final presentations will take place in late December or early January. The shops either declined comment or could not be reached.
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